Christian Web Site      
Powered by

Search WWW Search
  Surviving the Super Bowl & SurvivorThursday, December 7th, 2023  
A Lesson in Money, Marketing, and Morality
by Richard Singleton

Surviving the Super Bowl and Survivor The beer is on ice, the snacks are on hand, and church pews across the nation are empty. Today is the Super Bowl. Not every sports enthusiast is an alcohol-swilling absentee, and we don’t suggest that there is something inherently wrong with star-studded sporting events. Sports are often a wonderful way to train the body and focus the mind. We simply pause beside the fan’s well-worn pathway to try to catch a glimpse of our culture, to ponder the relationship between money, marketing, and morality.

"Follow the money." This has become the motto of the political and marketing worlds. Wisdom demands that we employ this maxim in the spiritual world; it is a principle prevailed upon by Christ in the Sermon on the Mount. "For where your treasure is, there your heart will be also" (Matt. 6:21).

So, where is the money being funneled today? Have you ever heard the expression, "sex sells"? Millions of dollars have been spent for commercials during the Super Bowl. Many of these commercials will be unashamed appeals to lust (1 Jn. 2:15-17). "Hey, have a beer. After all, if you do, these young, scantily clad women might notice you." "Buy our product; it will make you wealthy." "Use this; it will bring you happiness." Beyond the commercials, athletes-some of whom are literal criminals-are being paid to be egotists, and bookies are helping thousands gamble their lives away. Thankfully, there are still some heroes out there, too.

Most marketing strategies are not so dull and unappealing as some of the "sermons" that pass for preaching in many places across this nation. Simultaneously, Satan works to water down the word of God and spice up the appeal of sin. When "good" stories and social gospel replace God's word, tragedy always follows (Matt. 15:9).

After the Super Bowl, on the heels of a ratings windfall, the CBS series, Survivor, makes an encore appearance from the Outback. Smiling with approval, the media reports that these Survivors are sexier, meaner, greedier, and ready to win at all cost. One of the new Survivors sarcastically announced, "I will do whatever it takes to win, even lie." The pulse of American morality is faint and fading. These modern boasts used to be the stuff of shame and disgust. The student caught cheating on an exam was failed, the athlete caught using drugs was banished, and the person caught lying under oath was punished! "We've come a long way baby."

The good news is that there is more than just bad news. Politically, we are making a rebound. Our new President has halted money for foreign abortion services and has voiced opposition to using aborted babies for "scientific" research. (There are about 55 million abortions performed each year across the globe.) President Bush has also publicly charged his staff with a goal of unimpeachable morality. Further, Mr. Bush says he wants to focus his energy on being a good leader rather than building a great legacy. Well said, Mr. President.

Morally, all is not lost. A recent news article noted that many in the billion dollar porn industry are running scared in the shadow of "W's" Whitehouse. It is a well-know truth that the Clinton Justice Department was weak in prosecuting porn. In fact, in the closing months of the Clinton regime, there was a scandal linking Whitehouse staffers with internet porn. And we all are all too aware of Clinton's sexual escapades. It is refreshing to see the "lights" turned on once again inside the people's house.

Spiritually, the headlines are resoundingly positive. Increasingly, people are waking up to the reality that money and marketing cannot offer what they need most: salvation (1 Tim. 6:9). Today's millionaires are tomorrow's paupers. The stars of years long past have dimmed and fallen, but those who have found Christ have found hope

In Christ, we have riches, redemption, unity, triumph, and eternal life (Eph. 1:3; 1:7; Rom. 12:5; 2 Cor. 2:14; Rom. 6:23). While we can learn a lot about current morality by "following the money," we can learn more about our future destiny by following the Master (1 Pet. 2:21). Yes, today, many will enjoy America's wide world of entertainment, and they should. But, when it comes time to make decisions about priority and morality, the true winners-the true survivors-are those who are in Christ (1 Thess. 4:16-17).

Reprinted by permission:

Site copyright© 2002-2023, Surf-in-the-Spirit. All rights reserved.

  Christian Entertainment Navigation

    Entertainment And Violence
    Super Bowl & Survivor
    ABC's "In Search Of Jesus"
    Weird Without Beer
    Quest For Immortality
    The Deadly Snare
    Noah's Ark - The NBC Movie
    Christian Producer Thrives
    Harry Potter - View 1
    Harry Potter: Occult 1
    Harry Potter: Occult 2
    Lord Of The Rings

Masked Man
Scorsese's Jesus
It's Only Entertainment
Sounding The Alarm
Sowing and Reaping
Make A Difference
Touched By An Angel
The Evening News - 1
The Evening News - 2
Movie Reviews
Is Television Harmful?
Titanic Troubles

TV Does Have An Impact
Great Classic Movies
TV Sex And Violence
Movies And Morals
We Are Television
Show Us Some Decency
Christmas Film Favorites
Film And The Christian

Strange Gods
The Devil's Vision
The 23rd Channel
The Bible & TV Guide
The Christian and Entertainment
Violent Entertainment
Christian Actors - Films
Christian Actresses - Films
Movie Ratings Explained
Parental TV Guidelines
Top Movies
Top TV Shows

  Choose A Topic

    Advice For Christians
    Read The Bible Online
    Work And Business
    Christian Charity
    Church Life

Christian Education
Your Environment
Your Finances
Healthy Living

Christian Home
Christian Music
You And The Web

Christian Art And Literature
Just For Teens
Just For Kids
Family Fun
Christian Webmasters

  Other Resources Section


Christian consolidation debt

Drops Hcg

               © 2001-2023  All rights reserved.